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You Need To Be Stalking @Lakers Social Media
Mar 20, 2025

You Need To Be Stalking @Lakers Social Media

Why LA is the ultimate source of content inspiration

Alex Kopilow
How Did a 10-Week-Old Sport Land Sponsors?
Mar 13, 2025

How Did a 10-Week-Old Sport Land Sponsors?

A case study in testing, scaling, and selling.

Alex Kopilow
Brands Won’t Swap Assets? Try This
Mar 06, 2025

Brands Won’t Swap Assets? Try This

The #1 mistake rights holders make (and how to fix it)

Alex Kopilow
Sponcon Scouting Report: MLS Opening Weekend
Feb 27, 2025

Sponcon Scouting Report: MLS Opening Weekend

A breakdown of 45+ clever brand integrations from week one

Alex Kopilow
Maximizing Partnership Value, Atlassian Williams Style
Feb 20, 2025

Maximizing Partnership Value, Atlassian Williams Style

The power of a well-timed sponsor reveal

Alex Kopilow
How To Sell Team Transactions Content
Feb 13, 2025

How To Sell Team Transactions Content

Pricing, positioning, and proof to close the deal

Alex Kopilow
Seller Beware: Essential Items Videos
Feb 06, 2025

Seller Beware: Essential Items Videos

Avoid these mistakes before pitching them to brand partners

Alex Kopilow
Sponcon Scouting Report: The 2025 Australian Open
Jan 30, 2025

Sponcon Scouting Report: The 2025 Australian Open

How the AO served up winning digital partnerships

Alex Kopilow
Inside The First Decentralized Athlete Sponsorship
Jan 23, 2025

Inside The First Decentralized Athlete Sponsorship

A closer look at Conor Daly’s Polkadot partnership

Alex Kopilow
House of Highlights: Perfecting Instagram Story Takeovers
Jan 16, 2025

House of Highlights: Perfecting Instagram Story Takeovers

See why their interactive campaigns are so effective

Alex Kopilow
In Defense Of The Logo Slap
Jan 09, 2025

In Defense Of The Logo Slap

Who they can help and how they should be pitched

Alex Kopilow
Stop Making Partnership Hype Videos
Jan 02, 2025

Stop Making Partnership Hype Videos

8 fresh strategies that better engage fans

Alex Kopilow
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A free, weekly newsletter teaching 2,500+ marketers about sponsored content strategy in the sports industry.

Sponcon Sports

A free, weekly newsletter teaching 2,500+ marketers about sponsored content strategy in the sports industry.

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