- Sponcon Sports
- Pages
- Sponcon Sports Consulting + Services
Sponcon Sports is a digital consultancy run by Alex Kopilow, an award-winning sponsorship marketer who has launched and led digital partnership programs for NBA, NHL, and MLB teams.
Over 1,900 sports industry professionals subscribe to his free, weekly newsletter to learn about sponsored content strategy.
Alex specializes in content development and digital strategy, including organic and paid social media, creator marketing, and 360-strategy. He’s known for driving attention and revenue through integrated marketing campaigns and has led national and international efforts for brands like McDonald's, Ulta Beauty, and Walmart.
What Sponcon Sports Does:
Sponcon Sports helps rightsholders, athletes, creators, and brands monetize their digital channels (organic and paid social media, email, website, app, etc) with content fans actually enjoy.
Problem Sponcon Sports Solves:
Sponcon Sports bridges the gap between partnership and content teams, filling in where traditional rights holder structures fall short.
Partnership teams often lack a digital expert, and content teams don’t have the time to deliver digital partnership ideas. The result? Frustration all around:
Content teams are stuck executing ideas set up for failure.
Sales and activation teams are frustrated by a lack of strong ideas to pitch.
Digital gets pitched less.
Everyone feels burnt out.
Sponcon Sports is deeply rooted in the global sports sponsorship space. Alex leverages that encyclopedic knowledge to turn data-driven analysis into impactful, actionable concepts—fast.
What You Get
More Revenue: Sponcon Sports helps you unlock the full value of each digital channel with accurate valuations, purposeful channel strategies, and data-backed partnership packages that brands can’t resist.
More Time: Most rights holders don’t have a dedicated focus on digital partnerships. Sponcon Sports saves you time by providing top-tier content inspiration, streamlined cross-department approvals, and implementation of efficient processes for creating and activating sponsored content.
More Engagement: Poorly executed sponsored content frustrates fans, hurts performance, and damages brand relationships. With over 13 years of content developing experience, Sponcon Sports provides expertise on how your partnership and content teams can collaborate to deliver engaging, high-performing sponsored content that aligns with rights holders’ and brand partners’ goals.
Services Include:
Inventory Audit: Dive deep into your content strategy, offering insights on best practices—such as cadence, channel selection, and brand integration—to maximize performance and brand value. Audits use SWOT analysis to highlight strengths, weaknesses, opportunities, and threats to your digital partnership business.
Brand Customization: Bridge creative gaps and offer solutions to ensure your digital assets truly connect the content to the brand, making it something fans will love (think naming conventions, messaging, product-content fit).
New Sellable Assets: Provide fresh content ideas and introduce high-value sponsorship platforms that can be leveraged year-round (game days, off days, off-season).
360 Strategy: Bundle assets across departments (marketing, community relations, web, app) to create holistic, 360-degree campaigns.
Proper Valuation: Having developed a digital asset valuation system implemented at Madison Square Garden, ensure your partnership packages are priced right, considering performance, margin, activation costs, and internal bandwidth—maximizing asset value and your team's time.
Rightsizing Deals: When underperforming assets need a refresh, Sponcon Sports recommends swaps that align better with your KPIs and your partners’ business goals, driving more renewals and less burnout.
Sales Support: Whether it’s for new business, renewals, or upsells, Sponcon Sports will be an extension of your team—helping craft strategies and storytelling around partnership assets. We can pitch in on materials development and provide digital expertise on client calls. Most importantly, we can lead education using an easy-to-understand approach with internal and external stakeholders about why and how digital partnerships can be the most impactful.
Process Optimization: Improve the synergy between your content and partnership (sales and activation) teams by implementing processes that drive digital partnership wins for rights holders, partners, and fans. This includes tools like inventory menu development, purposeful meetings, content tagging systems, reporting and pitching storytelling frameworks, and effective collaboration techniques.
Vendor Identification: We recommend and evaluate new vendors to enhance fan experience, enhance data gathering, and improve your CRM.
One-Off Projects
Pricing is based on the final scope of work, timing, and deadlines.
Team workshops and training sessions
Digital Monetization Audit - SWOT Analysis
New Business Asset/Package Recommendations
Current Partner Package Upsell/Re-sizing Recommendations
Playoffs Planning and Inventory Development
Speaking engagements