Sponcon Sports is a digital partnership consultancy led by Alex Kopilow, an award-winning sponsorship marketer who has built and run digital partnership systems for NBA, NHL, and MLB organizations.

Alex works directly with professional sports teams and leagues to fix undervalued or overlooked digital inventory, installing the systems, workflows, and valuation logic required to turn digital into a reliable, scalable revenue engine.

Over 3,000 sports industry professionals worldwide subscribe to Alex’s weekly newsletter to learn how modern sponsored content actually drives revenue at the team and league level.

Who This Is For

Sponcon Sports works primarily with professional sports teams and leagues.

Partners are typically:

  • Heads of Partnerships

  • Chief Revenue Officers

  • Chief Operating Officers

Engagements often extend to Heads of Content, Creative, and Marketing, ensuring digital partnerships are sellable and executable.

This work is designed for organizations facing aggressive revenue targets without the internal bandwidth or systems to support them.

The Problem We Solve

Most teams don’t struggle because they lack ideas.

They struggle because digital inventory is undervalued, inconsistently sold, and disconnected from how content teams actually operate.

Common symptoms include:

  • Digital assets that exist but aren’t clearly defined or priced

  • Sales and content operating in silos

  • Digital commitments finalized without delivery input

  • Performance guarantees that outpace reality

  • Burnout quietly dictating what gets sold (and what doesn’t)

The result: Digital gets pitched less at the exact moment revenue targets are rising.

Where Sponcon Sports Makes the Biggest Impact

Sponcon Sports helps partnership leaders fix undervalued digital inventory when they’re staring down aggressive season-by-season revenue goals — especially inside organizations where sales and content operate in silos.

By installing clear rules for valuation, packaging, and execution, this work creates the conditions to unlock seven- to eight-figure digital partnership revenue over time, without overwhelming internal teams.

Built for the Sports Calendar

Sports revenue doesn’t move in a straight line — it moves by season.

Sponcon Sports is designed to operate alongside that reality:

  • During the season: embedded support on active deals, renewals, and delivery

  • Before sales season: inventory, valuation, and packaging built ahead of pressure

  • Playoff prep: high-impact, premium digital inventory ready to go

  • Offseason: rightsizing deals, fixing what broke, and rebuilding for the next cycle

When teams are focused on today, Sponcon Sports works on what’s next.

How the Work Is Structured

Most engagements follow a clear progression, tailored to the team’s calendar and revenue goals.

1. Digital Monetization Diagnostic & Revenue Roadmap

(How most engagements begin)

A focused audit of your current digital partnership ecosystem, including:

  • Existing digital inventory and packaging

  • Valuation logic and pricing consistency

  • Performance commitments vs. delivery reality

  • Internal workflows across partnerships and content

Outcome: Clear visibility into what’s undervalued, overpromised, or quietly broken — plus a realistic roadmap tied to upcoming sales seasons and revenue targets.

2. Digital Inventory, Valuation & Packaging System

(The core unlock)

Development of a modern, partner-ready digital inventory across social, web, email, app, and paid channels, including:

  • Clearly defined assets and cadence

  • Consistent valuation logic across platforms

  • Realistic performance expectations

  • Category-specific customization

  • Bundled, 360-degree campaign structures

Outcome: Inventory that sales teams are confident pitching and content teams are confident executing.

3. Workflow, Governance & Cross-Team Alignment

(Where burnout gets solved)

Installation of operational systems that connect partnerships and content before deals close:

  • Digital commitment review checkpoints

  • Approval and briefing workflows

  • Content tagging and measurement standards

  • Rightsizing underperforming assets post-season

Outcome: Fewer surprises, less friction, and digital partnerships that scale without burning out teams.

4. Embedded Sales & Activation Support

(Always-on, in-season)

Hands-on support during active sales cycles, renewals, and campaign execution:

  • Pitch and renewal strategy

  • Partner storytelling and education

  • Custom digital concepts for priority deals

  • Support on partner calls when helpful

Outcome: Faster deal velocity, stronger renewals, and partners who understand how to activate effectively.

What Teams Get

  • Revenue Confidence: clear rules for pricing, packaging, and performance

  • Operational Relief: fewer last-minute scrambles and unrealistic commitments

  • Stronger Digital Sales: inventory that actually gets pitched

  • Healthier Teams: systems that reduce burnout instead of creating it

  • Capability That Lasts: frameworks teams can operate independently

One-Off Projects & Seasonal Support

Available based on timing and scope:

  • Digital monetization audits

  • New business asset and package development

  • Partner upsell and deal rightsizing

  • Playoff and tentpole planning

  • Internal and partner-facing workshops

  • Executive and industry speaking

Let’s Talk

Sponcon Sports works with a limited number of teams at a time to ensure hands-on, high-impact support aligned to the sports calendar.

If you’re facing aggressive revenue targets and need digital partnerships to perform this season, book a free 30-minute intro call or reach out directly via email.