DIGITAL PARTNERSHIP CONSULTANCY
Turn digital inventory into reliable revenue

Sports organizations and brands hire Alex Kopilow to fix undervalued digital partnerships, installing the systems, pricing logic, and workflows required to make digital a consistent revenue driver, not a cost center.

DOCUMENTED RESULTS

27% year-over-year digital revenue growth at the New York Mets, including the largest digital deal in team history.

62% year-over-year digital revenue growth at the Chicago White Sox through improved packaging, pricing, and strategy.

6x digital sponsorship inventory expansion in a single month for the New York Knicks and New York Rangers, unlocking new revenue opportunities for both prospects and existing partners.

ORGANIZATIONS WORKED WITH (PAST & PRESENT)

THE PROBLEM
Most organizations don’t have an ideas problem. They have a systems problem.

Digital gets pitched less at the exact moment revenue targets are rising.

Inventory exists but isn’t clearly defined or priced. Sales and content operate in silos. Commitments get finalized without delivery input. The result is a team that quietly avoids digital deals, not out of laziness, but because the operating model underneath them is unstable.

The result: revenue targets keep rising while the organization’s ability to reliably sell and deliver digital stays flat, or shrinks.

COMMON SYMPTOMS

  • Digital assets that exist but aren't clearly defined, priced, or pitched

  • Sales and content operating in silos, each solving for their own pressures

  • Digital commitments finalized without input from the teams responsible for delivery

  • Performance guarantees that routinely outpace what's actually achievable

  • Burnout quietly dictating what gets sold, and what quietly disappears from decks

WHO IS THIS FOR
Built for organizations facing aggressive revenue targets without the internal systems to support them.

Sponcon Sports works with organizations inside and outside North America at the professional, collegiate, and brand level.

  • Professional sports teams and leagues — especially those facing aggressive season-by-season revenue targets without the internal systems to support them

  • College athletic departments — navigating new revenue models, NIL, and multimedia rights structures

  • Governing bodies and federations — managing digital partnerships across multiple properties and competitions

  • Brands active in sports sponsorship — looking to maximize the commercial value of their digital partnerships, NIL activations, and content strategies

PRIMARY CONTACTS

Head of Partnerships — Chief Revenue Officer — Chief Operating Officer — VP of Marketing — Head of Content

Engagements regularly extend to Heads of Content, Creative, and Marketing to ensure partnerships are both sellable and executable.

HOW THE WORK IS STRUCTURED
Every engagement is scoped to fit your calendar, goals, and starting point.

Most engagements begin with the Diagnostic. If you already know what you need, we can start anywhere.

01
Workshop
BEST FOR: TEAMS THAT WANT ALIGNMENT FAST

A focused, high-impact session to pressure-test your digital partnership approach, align sales and content around shared priorities, and leave with a clear, actionable plan.

Typically completed in 4-6 weeks

02
Diagnostic & Revenue Roadmap (Most Common Start)
BEST FOR: ORGANIZATIONS THAT NEED CLARITY BEFORE COMMITTING

A structured audit of your digital partnership ecosystem — inventory, pricing, workflows, and commitments — delivering clear visibility into what's undervalued, overpromised, or quietly broken, plus a prioritized roadmap tied to your upcoming sales season.

Structured around your sales cycle

03
Full System Build
BEST FOR: ORGANIZATIONS READY TO REBUILD END-TO-END

A multi-phase engagement to design and install a complete digital monetization system: inventory, valuation framework, rate card, internal workflows, cross-team alignment, and embedded sales support.

Scoped to your size, calendar, and revenue goals

BUILT FOR THE SPORTS CALENDAR
Sports revenue moves by season. So does Sponcon Sports.

When teams are focused on today, Sponcon Sports works on what’s next.

IN-SEASON

Embedded support

Active support on live deals, renewals, and delivery commitments, keeping partnerships on track while the season is in motion.

PRE-SALES SEASON

Build ahead of pressure

Inventory defined, valued, and packaged before the sales cycle begins, so conversations start from strength, not scramble.

PLAYOFF PREP

Premium inventory ready

High-impact digital inventory structured and priced ahead of playoff windows. One of the most commercially valuable and most overlooked moments.

OFFSEASON

Reset and rebuild

Rightsize deals, fix what broke, and rebuild the system for the next cycle, before the pressure of the next season makes it impossible to think clearly.

WHAT ORGANIZATIONS GET
Capability that outlasts the engagement

The goal is never dependency. It’s building systems your team can operate independently.

  • Revenue Confidence: Clear rules for pricing, packaging, and performance so every pitch starts from a defensible position.

  • Operational Relief: Fewer last-minute scrambles and unrelaistic delviery commitments that quietly damage team morale.

  • Stronger Digital Sales: Inventory that’s clearly defined, consistently valued, and actually gets included in partnership conversations.

  • Healthier Teams: Systems that reduce burnout instead of creating it by removing the ambiguity that drives overcommitment.

  • Lasting Capability: Frameworks your team can operate and evolve independently, not a system that requires ongoing support to function.

LET’S TALK
Sponcon Sports works with a limited number of organizations at a time.

If you’re facing aggressive revenue targets and need digital partnerships to perform, a 30-minute intro call is the right first step. No pitch, no pressure. Just a focused conversation about where things stand and what’s possible.

Engagements are aligned to the sports calendar. Reach out before the next cycle begins.